Gender equality and family planning are critical to national progress. To keep these issues in public discourse, we help bring influencers into the conversation. Their powerful voices and diverse audiences keep the pressure on decision-makers to take action.
In 2018, we launched #Better4Kenya to rally and unify a diverse set of influencers and NGOs in Kenya around the notion that gender equality is not just a women’s issue, it’s better for everyone: families, the community and the economy. In 2019, we expanded our work to include the issue of reproductive health/family planning and began activating in Nigeria in early 2020.
A social media countdown that ran during 16 days of activism against GBV - to demand the Kenyan Government declare zero tolerance for GBV. It resulted in 2M video views, 54K engagements, and over 2M in estimated press reach from our op-ed in The Nation.
A 10-week series designed in partnership with Equality Now and Capital FM that featured 17 influencers (11 new voices) to bring attention to the Kenyan Government’s role in the action coalition against GBV.
These events helped contribute to a groundswell of activism that resulted in President Kenyatta’s historic commitment to end GBV in all forms by 2026, which he announced at the 2021 Generation Equality Forum. @Better4Kenya is now focused on ensuring this commitment is delivered upon.link to article
Kenyan and Nigerian hip-hop artists King Kaka and M.I Abaga co-hosted an Insta-Live event to break down the social norms and stigmas that normalize GBV. This discussion was amplified for 16 days of activism against GBV in November 2021 via a partnership with Trace Media, and it’s now a monthly Kenyan-Nigerian Insta-Live series called the “Gender Agenda.”
A week-long digital campaign in Kenya led by 5 influencers opened the door to male involvement in sexual and reproductive health and rights. Gospel DJ Moz opened up about having a vasectomy, news that was immediately picked up by mainstream media, blogs and social media, delivering 52M reach, 588k video views and #1 on the Nairobi Twitter trending list.
Break the Bias
We brought together over 50 Influencers from the Nigerian entertainment, media and music industries with leading activists and civil society organizations to advocate for women’s economic independence and life planning.